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Capturing Deep Insights
Gold
Thursday, September 30, 2021 • DesignOps Summit 2021
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Capturing Deep Insights
Speakers: Tony Turner
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Summary

This session is focused on developing an understanding of how knowledge repositories can lead to deep insights in businesses large and small. It will explore the problem space and present strategies for overcoming those problems. Some example problems knowledge repositories can solve are: missing out on valuable information that can be useful across the company due to silos; repeating research that has been conducted already and inconsistency in research reporting.

Key Insights

  • Longitudinal research captures user experience changes over time.

  • Connecting research findings helps discover insights across methodologies.

  • Bridging insights from unrelated studies can foster innovative solutions.

  • Effective communication across silos enhances knowledge sharing within companies.

  • A structured taxonomy is crucial for tagging research findings.

  • A knowledge repository aids in storytelling and building empathy for end users.

  • Facilitating discussions based on repository data inspires collaborative innovation.

  • Proper organization of research data supports stakeholder decision-making.

  • Using a repository can accelerate employee onboarding processes.

  • Cross-product and cross-channel experiences yield valuable insights.

Notable Quotes

"Capturing how people are experiencing something over time can reveal differences based on their familiarity with a tool."

"From a design perspective, it’s important to see relationships between interviews and usability studies."

"You can find relationships quickly using a knowledge repository."

"A knowledge repository can help connect different research findings across time and personas."

"It’s essential to have some kind of governance to ensure consistency in tagging."

"A knowledge repository enables serendipity in exploring insights and innovations."

"We can use a knowledge repository to share nuances of a product and get up to speed."

"Communicating findings effectively depends on how organized the repository is."

"Understanding user interactions across different products is critical for seamless experiences."

"The ease of ingesting and pulling data from the repository was key to our pilot's success."

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