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Breaking Out of Ruts: Tips for Overcoming the Fear of Change
Gold
Thursday, June 9, 2016 • Enterprise UX 2016
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Breaking Out of Ruts: Tips for Overcoming the Fear of Change
Speakers: Steve Baty
Link:

Summary

In his engaging talk, the speaker reflects on the difficulties associated with embracing innovation in workplaces, particularly drawing from personal experiences as a cyclist and recent challenges faced at his job. He introduces the concept of innovation as a radical departure from routine, which can evoke feelings of fear and hesitancy in employees. The speaker emphasizes that innovation often disrupts the intrinsic motivation that people have to master their roles and maintain autonomy. He illustrates these ideas through case studies, including a pilot program merging disparate government services, where employees faced uncertainty regarding job security. To foster creativity, he advocates for the inclusion of diverse perspectives in problem-solving discussions and encourages generating multiple ideas to prevent defensive behaviors associated with presenting a single idea. The speaker also notes the importance of empathy for the customer and how caring leads to motivation for employees to push through the challenges of innovation. He concludes by reinforcing that great ideas are only valuable once they reach the customer, igniting real change in the world.

Key Insights

  • Innovation can be perceived as an insurrection, causing fear and resistance.

  • Intrinsic motivation—purpose, mastery, and autonomy—is often threatened by innovation initiatives.

  • People in organizations can become entrenched in their roles, making radical changes difficult.

  • Multidisciplinary teams bring diverse perspectives that can unveil new opportunities.

  • Generating multiple ideas helps mitigate ego and defensiveness in discussions.

  • Empathy for customers enhances motivation to push through the complexities of innovation.

  • Innovation programs require space and time, as change fatigue can hinder creative efforts.

  • Understanding the problem deeply allows for more effective solutions and motivates teams.

  • Organizations must establish an environment that supports innovation and addresses employee concerns about job security.

  • Change becomes tangible when ideas leave the ideation phase and impact customers directly.

Notable Quotes

"Innovation used to mean revolution and insurrection."

"As individuals, we're motivated by the desire to be good at things, have purpose, and determine our own fate."

"Innovation can cut directly into our sense of control and stability."

"People aren’t trying to be difficult; they have mortgages to pay and families to support."

"We need to provide other perspectives in the room to break out of narrow thinking."

"When we generate multiple ideas, it reduces the defense around our single best idea."

"Empathy for our customers generates energy to push through barriers."

"No matter how good our ideas are, they're irrelevant until they're out in the world."

"The moment we start to care about our customers is when we can truly make a difference."

"We need to remove barriers to make innovation possible within organizations."

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