Summary
Building on his seminal Enterprise UX 2016 keynote, Greg Petroff will revisit the meta-trends facing the product development community, and their implications for User Experience practitioners.
Key Insights
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The importance of reevaluating design's role as organizations shift towards AI and technology.
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Collaboration among design, engineering, and product management is crucial.
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Organizations must prioritize user outcomes over mere feature delivery.
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The shift towards low-code platforms is changing the landscape of design and engineering.
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Understanding domain knowledge is essential for creating impactful solutions.
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Cultural change agents within organizations must advocate for new ways of working.
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AI is transforming tools and workflows, requiring designers to adapt.
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Focusing on building meaningful relationships can enhance cross-functional collaboration.
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The context in which we understand problems is critical for developing effective solutions.
Notable Quotes
"In 2016, I had some ideas about where the community might be in the future and some predictions came true."
"We're in an environment where some of the things that matter are less about technology and more about how we build experiences that support a better world."
"Climate change isn't just a problem; we have a finite time to solve it."
"We need to become cultural change agents. We have all this new way of working, but that doesn't mean people will work in new ways."
"With the new tools, the ability to anticipate what happens next based on experience is being challenged."
"The people who understand humans in the system best are going to build the best products."
"The best experiences are the ones that recognize who we are and what we’re trying to accomplish in the moment."
"We have to be advocates for growth mindset and process improvement."
"The more we understand each other's roles, the better outcomes we can produce together."
"Building strong relationships within teams enables us to present and connect the possibility of change."
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